About California Travel Association

VISION

California Travel Association (CalTravel) is the influential unified voice for California’s travel and tourism industry.

 

WHO WE ARE

Since 1981, CalTravel has protected and enhanced the interests of the California travel and tourism industry through advocacy, collaboration, and education.  In 2015, California travel and tourism brought in $122.6 billion in direct spending, supported 1,063,000 jobs, and generated $9.9 billion in state and local taxes. (Source: Dean Runyon Associates)

Our membership is made up of cities, destinations, resorts, amusement parks, sports venues, transportation companies, industry associations, ad agencies, media companies, and other organizations for whom travel and tourism is important. 

Membership dues, sponsorship, and event revenue fund CalTravel’s lobbying efforts, education, member communications, outreach, and participation on the board of U.S. Travel. The CalTravel PAC gives CalTravel the ability to educate policy makers on the importance of travel and tourism to the state. California Travel Association is a 501(c)6 nonprofit mutual benefit corporation.

 

WHAT WE DO

CalTravel protects and enhances the interests and investments of the California travel and tourism industry through advocacy, collaboration, and education.  

Advocate: champion the importance and value of the California travel and tourism industry

Collaborate: foster dialogue, relationships, and partnerships among California travel and tourism industry stakeholders

Educate: provide meaningful education opportunities to the travel and tourism industry

 

VALUES

Influential

Knowledgeable

Collaborative

Resourceful

Accountable