CalTravel's Work

Brand Promise and Messages
CalTravel is the influential, unified voice that advocates for California’s travel and tourism industry.

  • The only statewide travel and tourism industry advocate with a proven track record
  • The umbrella trade organization that provides support and amplifies messaging for member issues, to promote a healthy tourism economy
  • California’s primary source for tourism industry news, intelligence, advocacy, and insight
  • Provider of high-quality, unique educational and networking opportunities through the CalTravel Summit, board meetings, Rally Day, and PAC fund-raising events
  • A collaborative, engaged network of industry leaders who share best practices, help each other solve problems, and work together toward the common goal of a thriving tourism industry

How would joining CalTravel benefit you?

CalTravel and its lobbyist Political Solutions comb through over 2,000 bills introduced each year to protect and promote a strong tourism industry for the state. We support our industry by opposing unfair labor laws, job killer legislation, and other harmful bills. We support:

  • Promotion of California as a visitor destination
  • Facilitation of travel to and within California
  • Responsible long-term development projects that directly impact the travel industry
  • Protecting the travel and tourism industry from unnecessary costs of doing business
  • An equal playing field for fair competition in a rapidly changing industry

Key Member Benefits

  • Stay informed on the latest political issues, legal analysis, trends, and best practices
  • Get access to highly regarded lobbying firm Political Solutions for support and insight on political issues facing your organization
  • Amplify your voice on concerns important to you
  • Network and collaborate in intimate settings with tourism industry leaders, legislators, speakers, and peers

Information on how to join and dues structure is here.