California 2014 Tourism Stats

  • Total direct travel spending in California was $117.5 billion in 2014, a 3.6% increase from 2013.
  • Travel spending in California directly supported 1,027,000 jobs, with earnings of $38.1 billion.
  • Travel spending in 2014 generated $4.2 billion in local taxes and $5.1 billion in state taxes. 
  • In 2014, California had a projected 251.5 million total person-trips   
    • 47.3 million of these were for business
    • 204.2 million of these were for leisure
  • California had a projected 16.3 million international person-trips in 2014 
    • 7 million were from overseas origins
    • 7.6 million were from Mexico
    • 1.6 million were from Canada
  • The forecast for 2015 is an increase of 2.3% in total visits, with domestic travel forecast to
    increase by 2.2% and international by 3.8%  

Sources: Dean Runyan and Associates, Tourism Economics

For more California tourism research, check out Visit California’s research page:

California Travel Research Updates

Sources for U.S. tourism research:   

U.S. Tourism Government Stats              U.S. Government, 2015
Project: Time Off                                         U.S. Travel, 2015
Travel Exports                                             U.S. Travel, 2014
The Power of Travel Promotion               U.S. Travel, Revised 11/14
The Power of Travel Promotion
The Power of TravelPromotion report provides valuable ammunition to inform elected officials on the value of travel and tourism and how travel promotion strengthens economic vitality. Revised November 2014.
View the report    View the toolkit
Taking Travel in Hand  How Travelers Use Mobile Before & During a Trip
Understand the behaviors of individuals with nearterm travel intent as they prepare for their trip and the mobile experience of actual travelers. March 2015. 
Latest U.S. Tourism Research: