- Total direct travel spending in California was $117.5 billion in 2014, a 3.6% increase from 2013.
- Travel spending in California directly supported 1,027,000 jobs, with earnings of $38.1 billion.
- Travel spending in 2014 generated $4.2 billion in local taxes and $5.1 billion in state taxes.
- In 2014, California had a projected 251.5 million total person-trips
- 47.3 million of these were for business
- 204.2 million of these were for leisure
- California had a projected 16.3 million international person-trips in 2014
- 7 million were from overseas origins
- 7.6 million were from Mexico
- 1.6 million were from Canada
- The forecast for 2015 is an increase of 2.3% in total visits, with domestic travel forecast to
increase by 2.2% and international by 3.8%
Sources: Dean Runyan and Associates, Tourism Economics
For more California tourism research, check out Visit California’s research page:
Sources for U.S. tourism research: