ABOUT CALTRAVEL
OUR VISION & MISSION
Since 1981, CalTravel has been the influential and unified voice of advocacy for the travel and tourism industry in California.
Our mission is to protect and advance the interests and investments of California’s travel industry through advocacy, collaboration, and education.
WHO WE SERVE
CalTravel is California’s only statewide organization that gives voice to the full travel, tourism, and hospitality industry.
We currently serve 240 member organizations, including destinations, resorts, attractions, airports, transportation companies, industry associations, ad agencies, universities, media companies, and other organizations for whom travel and tourism advocacy is important.
OUR OBJECTIVES
Champion the importance and value of the California travel and tourism industry
Foster dialogue, relationships, and partnerships among California’s travel and tourism industry stakeholders
Provide meaningful educational opportunities to the travel and tourism industry
OUR VALUES
THE IMPORTANCE OF TOURISM IN CALIFORNIA
Source: Visit California Report by Dean Runyan Associates, 2023
CALTRAVEL & VISIT CALIFORNIA
We work closely with, but are distinct from, Visit California. Visit California markets California to the rest of the country and the world, while CalTravel works on a state level to protect and ensure a thriving industry. We support each other and the tourism industry to ensure California tourism’s success.
CalTravel
Primarily B-to-B
Promotes and protects the California tourism industry
Works with state and national legislators
Advocacy resource for the California travel and tourism industry
Funded by membership and sponsorship
Visit California
Primarily B-to-C
Creates desire for the California tourism experience to visitors out-of-state and around the world
Marketing resource for the California travel and tourism industry
Funded by assessments
““I have been a member of California Travel Association for many years. I have been a member of the EC, BOD, Past Chairman, and currently Co-Chair of the CalTravel PAC. I am amazed with where the organization is today compared to just a few short years ago.
We now have a exceptionally talented leader in Barb Newton; the services of the best lobbying firm in Sacramento, Political Solutions; and a Strategic Plan for the future that will help us achieve our stated goal to protect and advance the interests and investments of California’s travel industry through advocacy, collaboration, and education.
The organization is strong and worthy of your support. I encourage you to get involved and make a difference.””
