ABOUT CALTRAVEL
WHAT WE DO
VISION
Influential and unified, CalTravel is among the most powerful California advocacy voices, proactively protecting and supporting the state’s travel industry.
MISSION
CalTravel protects and advances the interests and investments of California’s travel industry through advocacy, collaboration, and education.
OBJECTIVES
Champion the importance and value of the California travel and tourism industry
Foster dialogue, relationships, and partnerships among California’s travel and tourism industry stakeholders
Provide meaningful educational opportunities to the travel and tourism industry
VALUES
Knowledge: We are informed on the issues and communicate them clearly
Influence: We are credible, persuasive, and effective
Collaboration: We work to find common ground
Accountability: We are transparent and trustworthy in our work on behalf of the travel industry
Inclusivity: We benefit from including diverse voices, industries, and perspectives
WHO WE SERVE
CalTravel is California’s only statewide organization that gives voice to the full travel, tourism, and hospitality industry.
We currently serve over 240 member organizations, including destinations, resorts, attractions, airports, transportation companies, cruise lines, industry associations, ad agencies, universities, media companies, and other organizations for whom travel and tourism advocacy is important.
LEADERSHIP & STAFF
LEADERSHIP
CalTravel is fortunate to have a strong and diverse Board of Directors to help our organization grow in influence, effectiveness, and value.
STAFF
Our small-but-mighty team is always available to answer any questions you might have, provide insights and support on issues, connect you with other members, and more.
REPORTS
ANNUAL REPORT
The Annual Report is a tool we use to gauge our accomplishments for the previous fiscal year and ensure our projects remain aligned with our Strategic Plan.
BUSINESS PLAN
The Business Plan is a tool we use to communicate the goals and work that the staff is focused on, to serve the needs and interests of members.
“CalTravel is so important to the industry. Having a collective voice on advocacy doesn’t happen without the leadership of CalTravel. Networking and being able to talk with other industry professionals is important. The information they send out and the monthly speaker series are very important!”