ADVOCACY TOOLKIT
Access the Advocacy Toolkit to become a more effective advocate for our industry. Track the status of bills; find out who your legislators are; learn tips for legislative meetings; get district-specific tourism stats; and more.
Access Toolkit >>
CALIFORNIA CONNECTIONS TOOLKIT
Access the California Connections Toolkit to get insights from guest speakers. Browse the library of past webinar recordings to learn about a wide variety of topics—from neuroinclusion in hospitality to crime and safety.
CANNABIS & HEMP TOURISM TOOLKIT
Access the Cannabis & Hemp Tourism Toolkit to navigate the rapidly growing trend of cannabis tourism. You’ll find past webinar recordings, research, news, and other resources that will help you safely serve and accommodate visitor interest.
DIVERSITY, EQUITY, INCLUSION & aCCESSIBILITY TOOLKIT
Access the DEI&A Toolkit to become a champion of diversity, equity, inclusion, and accessibility. View past webinar recordings, mentorship opportunities, reading materials, and more.
SUSTAINABILITY & STEWARDSHIP TOOLKIT
Access the Sustainability & Stewardship Toolkit to learn about practices that enhance the economy, environmental health, visitor experience, and well-being of residents. See what others are doing and get tips on how to start your journey.
ECONOMIC IMPACT OF TRAVEL & TOURISM
Access the latest statewide and national tourism research, provided by our trusted partners at Visit California and U.S. Travel Association. Both organizations offer data that you can leverage in your conversations with key stakeholders.
View California Tourism Research >>View National Tourism Research >>
“The team is always on top of current and relevant issues that impact our industry.”