TOURISM ADVOCACY DAY
Over 100 travel and tourism leaders from across California gather in Sacramento each May to meet with their legislators, reinforce the importance of travel and tourism, and elevate the industry’s most pressing issues.
Tourism Advocacy Day is vital to raising our visibility and helping us protect and advance California tourism at the state level.
2024 tourism advocacy day at a glance
looking ahead
Whether a first-timer or an experienced advocacy veteran, it is our job to ensure you have a great experience. See what to expect at Tourism Advocacy Day 2025!
“The hospitality industry ranks in the top industries driving the California economy. We need a voice at the table with our elected officials. CalTravel provides the opportunity to make our voices heard.”