Words matter and they need to be chosen carefully to carry an emotional connection while reflecting the unique offerings and values of the cannabis travel community, as a niche trend of the greater global travel industry today. That means communicating in a manner that is simple and emotional, which tackles and addresses the most important concepts and fosters stronger communication and understanding.

Cannabis Travel: A type of destination activity for visitors linked to cannabis and hemp-related products, services, and experiences - while traveling. Experiences include CBD massages in spa, guided legacy farm tours, cannabis cultural trail and passports, cannabis sommelier services, infused-dining experiences, cannabis consumption lounges programming and performances, cannabis wellness centers and classes, Effect Pairing cannabis with signature or iconic destination activities, and more. Cannabis travel today centers around wellness, and is inclusive of both medical and leisure travel.

Balance: Cannabis, supported by science and fact, is well-being. The human relationship with cannabis began in ancient China. Cannabis and humans have co-evolved, and continue to. We all have a biological system in our bodies whose receptors function and communicate directly with the therapeutic compounds found in the cannabis and hemp plant. CBD is just one of many of these therapeutic compounds. The primary function of this biological system, the Endocannabinoid System, is to support something referred to as 'homeostasis' - also known as 'optimal balance' for health and wellness.. This is why cannabis is well-being and supports quality of life.

Mindset: Mindset are the internal factors, the combined physical, mental, and emotional state of an activity or experience participant. A well prepared mindset anchored in intention and growth, supports the success of a cannabis or hemp-related destination experience, especially those that involve THC-rich cannabis consumption. Mindset and setting work together to facilitate a complete experience.

Setting: Setting are the external factors including the environment and the container of the activity or experience for the participant. A well prepared setting anchored in safety, comfort, convenience and facilitating awareness and growth supports success, especially for those cannabis experiences that include THC-rich cannabis consumption. Mindset and setting work together to facilitate a complete experience.

Flow State: Also referred to as a ‘runner’s high’ or ‘being in the zone’ for athletes, Flow State is an optimal state of consciousness and amplifies the present moment. When a visitor is experiencing Flow State, their sense of self, time, and space dissolve, and they feel completely immersed in an activity or experience. Laughter, joy, and a sense of ease and gratitude are signatures of Flow State experiences.

Effect Pairing: Effect Pairing is the art of selecting and consuming a cannabis cultivar or product in an effort to optimally enhance an activity or experience. Effect Pairing categories include art, culinary, nature, and more.

Awareness: Awareness is heightened when one is incredibly present, an effect that cannabis can help facilitate. Awareness is the ability to perceive, to feel, or to be conscious of nuance and inter-connectivity of your surroundings.

Cannabis Travel Association Advocacy Toolkit

Sample Letters for Cannabis Tourism Advocacy

Sample Be Safe Cannabis Guide

Cannabis Travel as a Vehicle for Sustainability and Regeneration by Brian Applegarth

Cannabis Travel Trends Study by Cultivar Strategies & MMGY

2021 Cannabis Tourism Data Report by Cannabis Travel Association

March 2023 - Cannabis Trail, Shop & Lounge Experiences, Wellness Experiences, Destination Development

Visit Oakland Launches 420 ‘Choose Equity’ Campaign Featuring Oakland Cannabis Trail — 4.3.23

Mendocino County is Out to Change a ‘Lingering Stigma’ on Cannabis Tourism — 8.8.22

California Cities Explore Cannabis Lounges as a Revenue Generator — 6.21.22

Cannabis Tourism is Now a $17 Billion Industry—And It’s Just Taking Off — 5.29.22

‘We’ve Got to Evolve’: Humboldt County Cannabis Industry Looks to Tourism — 12.11.21

California’s Legal Weed Industry Can’t Compete with Illicit Market — 10.23.21

Travel is Back. And It’s High Season. — 7.13.21