U.S. Travel Praises President’s Call to Upgrade Air Traffic Control System

FEBRUARY 6, 2025

Earlier this month, President Trump called for Congress to upgrade the U.S. air traffic control system following a midair collision between an American Airlines jet and an Army helicopter near Washington, D.C. U.S. Travel Association President and CEO Geoff Freeman issued the following statement: “We are encouraged by the focus and leadership of President Trump and Secretary Duffy on addressing longstanding challenges in America’s air traffic control system.

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Gabriella Borges
Los Angeles Tourism Leaders Look Ahead with Confidence

JANUARY 30, 2025

On January 28, Los Angeles tourism leaders took the stage at the Americas Lodging Investment Summit to send a message that the city remains open for business. Geoff Freeman, CEO of the U.S. Travel Association, said the next 10 years are poised to be a "mega decade of opportunity" for California tourism, anchored by major global events like the 2026 FIFA World Cup and 2028 Summer Olympics in Los Angeles.

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Gabriella Borges
Star Power Boosts ‘Stay in L.A.’ Campaign

JANUARY 29, 2025

Keanu Reeves and Bette Midler have reportedly joined others in supporting Stay in L.A., a new campaign aimed at keeping more Hollywood production in the Los Angeles area in light of the region’s recent wildfires. Stay in L.A. is asking California Governor Gavin Newsom, Los Angeles Mayor Karen Bass, the California State Legislature, and the city council to join forces in working on passing measures to incentivize entertainment production in the city

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Gabriella Borges
California’s Hotel Policy for Fire Evacuees Underscores Hospitality Industry’s Role in Disaster Response

JANUARY 28, 2025

Governor Newsom’s recent executive order extending hotel stays for Los Angeles fire evacuees and first responders until March 8, 2025, has highlighted the critical role of the travel and hospitality industry during emergencies. The decision to involve hotels in addressing housing shortages demonstrates the importance of leveraging existing resources to manage crises effectively

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Gabriella Borges
Newsom Proposes $2.5 Billion for Wildfire Response

JANUARY 13, 2025

Yesterday, Governor Newsom asked legislative leaders to approve at least $2.5 billion in response to the wildfires that have ravaged Los Angeles County. “California is organizing a Marshall Plan to help Los Angeles rebuild faster and stronger — including billions in new and accelerated state funding so we can move faster to deliver for the thousands who’ve lost their homes and livelihoods in these firestorms,” Newsom said in a statement.

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Gabriella Borges
San Francisco Tourism Poised for Rebound in 2025

JANUARY 6, 2025

Last year, San Francisco's visitor industry hit its lowest point since the pandemic, but insiders say that 2025 will be the start of a comeback. Plus, a string of high-profile sporting events is on the horizon this year, including the NBA All-Star Game in February, NCAA March Madness men's basketball games in March, and the Laver Cup tennis tournament in September—all of which will put San Francisco in the spotlight and help reshape perceptions

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Gabriella Borges
Cruise Lines Expect Record Passenger Numbers in 2025

DECEMBER 16, 2024

The 2025 Wave Season is expected to be exceptionally strong for the cruise line industry, with a record-breaking number of global passenger numbers expected. Some forecasts indicate a 20% increase in cruise line passengers in the year ahead—exceeding 30 million for the first time ever. Wave season in the cruise line industry typically begins in January and continues through the end of March, but cruise lines began launching deals even earlier last year, with some beginning promotions as early as November during Black Friday and Cyber Monday.

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Gabriella Borges