Greg Bombard

Member Spotlight: an Interview with Greg Bombard
CALTRAVEL / MEMBER SPOTLIGHT / FEBRUARY 2024
An Interview with Greg Bombard, President & CEO of Catalina Express
BY SHANNON BROOKS, PRINCIPAL AT FORWØRD
A man of the sea through and through, Greg Bombard helped build a family business that has made Catalina Island accessible to 33 million people and counting. When talking to the President and CEO of Catalina Express, his passion for the Catalina community, all things ocean-recreation related, and serving their customers shines through. 

“The focus on putting guests and crew first is the secret to the company’s enduring success,” Greg shared. “From the reservation agent to the captain and crew, our goal is to offer passengers more than just a boat ride but a total travel experience.” 

He’s also very proud that his son and daughter have become part of the family business, which he started with his father Doug and Tom Rutter back in 1981, with just one boat. Today, Catalina Express employs 325 people during high season and operates a fleet of eight high-speed vessels powered by environmentally sensitive engines, serving visitors and residents from three Southern California ports: San Pedro, Long Beach, and Dana Point. “Our focus on customer service and staying current on marine technology for the comfort of the passengers have allowed us to grow as a company and provide a valuable service to Catalina Island.”

Read on to learn more about the Bombard family’s deep roots in Catalina’s tourism industry and Greg’s unique perspective on hospitality in the transportation sector.

What is your family’s history in Catalina’s tourism industry?
My family has over 100 years of maritime history on Catalina Island. In 1921, my grandfather Al Bombard started Miss Catalina speedboats to provide speed boat joy rides to visitors to meet the steamer that was the main form of transportation to Catalina from the mainland. Throughout the years, we continued to become part of the Catalina Island community and found ways to grow tourism for this premier destination we called home. My family moved to Two Harbors when my father was offered the position to operate this destination for Catalina Island Company. At 14 or so, I started to help with various jobs after school, on weekends, and during summer. This allowed me to see at a young age the responsibilities of running a business. 

How did Catalina Express come to fruition?
While operating the Two Harbors facility at the west end of Catalina Island for Catalina Island Co., my father Doug and I saw an opportunity for an additional transportation company catering to the hunters who visited Two Harbors and the Island community. With the discontinuation of the seaplane, the main transportation to the Island became the Catalina Cruises boats, which carried roughly 700 passengers. The large Catalina Cruises vessels didn’t have the ability to accommodate the small groups of hunters visiting Two Harbors. Also, there was no easy way for an Island resident to visit the mainland for doctor’s appointments, business meetings, and other essential activities for a full day.

 

As the region developed, so did the need for transportation to the island. My father and I, with our long-time friend Tom Rutter, converted a 56-foot Westport vessel to a 54-passenger ferry with comfortable airline-style seating and cut the travel time in half. Catalina Express developed a route from our terminal in San Pedro in 1981 that would accommodate the mainland and island commuters. 

It has maintained a route with early morning departure and late afternoon return times to accommodate Island business, Long Beach Unified School District teachers, and Island residents from their Long Beach Landing location.  

Did you always stay in the family business, or did you work for other companies/in other industries along the way?
In my early career, I found opportunities to expand my knowledge and skills in the maritime community. I have worked a range of jobs from a charter captain for both sailboats and power boats in and around Catalina.
 
How does it feel to watch your children make their mark in the industry and follow in your footsteps?

It is great and exciting to watch the company grow with the next generation. My son and daughter grew up with the business and both started working here in high school by either helping in the mail room or the on-site snack bar. It was important for Erik and Amanda to work their way up in the company to where they are today.
 
Can you share more about the company’s commitment to sustainability?

Catalina Express has always been environmentally conscious and has strived to go above environmental regulations to help preserve Southern California’s coastline. Over the years, we have worked closely with marine architects and engine manufactures to develop vessels that reduce emissions. Each of the eight vessels has been re-engined to reduce nitrogen oxide emissions and updated to comply with the Environmental Protection Agency’s Tier 2 or Tier 3 regulations for emissions levels. As far back as 2017, the Port of Los Angeles has reported that Catalina Express has reduced 800 tons of nitrogen oxide emissions, 30 tons of particulate matter emissions, and 10,000 tons of greenhouse gas emissions—the equivalent of 10,000 cars. In addition to the re-engine projects, the company has worked with their fuel provider California Fuel & Lubes to migrate a majority of the Catalina Express vessels to renewable diesel (R99), which is derived from a base of soybean oil, tallow, and other vegetable stocks.
 
What advice would you offer anyone considering a career in hospitality?

Growing up, I have found that the ocean offers opportunities to have a successful career. I always recommend students look at the Cal Maritime Academy as their next stepping-stone in their future. At the Academy, you can learn more about becoming a captain, vessel engineer, or run operations for water-based business. The career options are endless when you pursue a future in an industry as robust as the maritime community.    

Have a suggestion for a future Member Spotlight? Submit it to barb@caltravel.org
By Shannon Brooks, Principal at FORWØRD

 
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Gabriella Borges