RAISE YOUR VOICE IN SACRAMENTO
Join us in Sacramento for our annual Tourism Advocacy Day and Spring Board Meeting. This free, two-day event includes legislative meetings, CalTravel’s quarterly board meeting, guest speakers, networking opportunities, and committee meetings.
Tourism Advocacy Day allows us to meet with legislators in small groups to build relationships, reinforce the importance of travel and tourism, and elevate the industry’s priorities. This event is vital to raising our visibility and helping us protect and advance California tourism at the state level.
WE MAKE ADVOCACY EASY
Simply register and we’ll do the rest! CalTravel will create the groups, schedule meetings, produce materials, and provide multiple trainings. Whether you're a first-timer or an advocacy veteran, we’ll make sure you’re prepared with everything you need for a successful, informative, and fun day.
Check out the video below to see Advocacy Day in action, and visit our “What to Expect” page to view training videos, materials, participant stories, and more.
EVENT SCHEDULE
SESSIONS ARE OPEN TO ALL ATTENDEES UNLESS SPECIFIED BELOW
TUESDAY, MAY 20
8:30 AM - 9:00 AM
9:00 AM - 9:50 AM
10:00 AM - 10:50 AM
11:00 AM - 11:50 AM
12:00 PM - 12:50 PM
1:00 PM - 1:50 PM
2:00 PM - 2:50 PM
3:00 PM - 3:50 PM
5:00 PM - 6:30 PM
7:00 PM - 9:00 PM
WEDNESDAY, MAY 21
8:00 AM - 8:30 AM
8:30 AM - 11:00 AM
11:00 AM - 12:15 PM
1:30 PM - 4:30 PM
Welcome Coffee
Committee Spotlight Special Session
Power-Up Session by Datafy
Guest Speaker
Executive Committee Meeting (invite only)
PAC Trustees Meeting (invite only)
Government Relations Meeting
Tourism Advocacy Day Training
Tourism Advocacy Day Legislative Reception
PAC Event (Ticket: $300)
Board Meeting Breakfast
Board Meeting
Tourism Advocacy Day Training & Lunch
Tourism Advocacy Day Meetings at the Capitol
HOTEL
THE CITIZEN HOTEL
926 J Street
Sacramento, CA 95814
Situated near the Capitol in downtown Sacramento, the Citizen Hotel is conveniently located within walking distance of all board meeting and Tourism Advocacy Day activities.
Book your room by April 18 to receive the CalTravel rate of $269/night.
GUEST SPEAKERS
STAY TUNED FOR ADDITIONAL SPEAKERS
KELBY BOSSHARDT - MAY 20
Kelby Bosshardt is the president and co-founder of Datafy, a full circle data platform that helps destinations understand their visitation and the impact advertising efforts can and will have through the use of targeted audiences.
In this session, Kelby will discuss what to expect in the geolocation and ad-tech world this year and how to prepare for the future of measurement KPIs.